The Slacker Shake.
Proof that craveable food content could travel the globe instantly. Racked up 3 million views and set the bar for native digital content.
Our Story
Born from a passion for great food and a relentless drive for ingenuity. This is how we built Tastemade.
2012
The beginning
It started in an empty warehouse.
In 2012, three media-tech veterans, entrepreneurs, and passionate food lovers, Larry Fitzgibbon, Steven Kydd, and Joe Perez, saw the world changing. Media was shifting from traditional TV to social and mobile, and audiences were hungry for something more personal, authentic, and global.
They started Tastemade in an old, empty warehouse in Santa Monica — a raw, creative space with no heat, AC, or offices, but perfect for a new generation of storytellers.
"Our goal was simple and ambitious: to build a new media company that would connect the world through food."
2013 — 2015
Innovating in the digital frontier
Rapid experimentation and a "pure-play video" philosophy where digital video storytelling was our sole focus
Our first James Beard Award.
For Thirsty For…, a visually stunning series that treated global beverage culture with the reverence of a documentary.
2015 · Vertical video revolution
One of only 15 early Snapchat Discover launch partners.
Selected as one of only 15 early launch partners for Snapchat Discover, we became the only pure-play video company on the platform. This partnership allowed us to help iconic brands like Coca-Cola reach young audiences through a medium that the rest of the industry was only beginning to understand. We re-architected our entire video production process and trained a new generation of creative talent to specialize in and perfect vertical video storytelling.
2015 · Critical acclaim
Named one of Fast Company's Most Innovative Companies (and again in 2021).
over the years we've received
65+
Awards
- 3Emmys®
- 3James Beard
- 9Webby Awards
$300M+
spent by top brands like Coca-Cola, Disney, American Express, Amazon, McDonald's, and Starbucks with our award-winning global brand studio.
2016 — 2017
Cultural phenomena & community
As our audience grew, so did our ability to create cultural moments.
2016 · Tiny Kitchen
The Tiny Kitchen Phenomenon.
Born from a simple moment of inspiration when our Head of Programming, Jay Holzer, bought his daughter a dollhouse and received a box of miniature cookware from some Japanese partners. Tiny Kitchen premiered in 2016 with real, edible dishes cooked on working miniature appliances and became an overnight sensation.
With over 2 billion views, Tiny Kitchen has hosted Katy Perry, Tom Holland, Jeff Goldblum, spun off global series like Tiny Talks and Tiny Kitchen Cook-Off, and was featured on CBS Sunday Morning.
2B+Total views
37MViews in the first 24 hours
+5MFollowers
2017 · Struggle Meals
A budget cooking movement.
In 2017 we launched Struggle Meals, a series starring Chef Frankie Celenza that taught people how to make delicious meals for around $2 a serving. The show quickly grew into a massive community.
Frankie's impact even led him to the White House to cook alongside Michelle Obama, and his work on the series went on to win him an Emmy for "Best Culinary Host" in 2022. Today, Struggle Meals has aired over 100 episodes, and remains one of our most popular series.
100+Episodes
10M+YouTube views
100M+Hours streamed
2017 · Global footprint
A global footprint.
By this time, Tastemade had also expanded its presence and audience to Europe, Asia, and Latin America, creating a truly global content ecosystem tapping into diverse and dynamic new communities, tailoring content to resonate with local tastes and trends while maintaining our signature high-quality production.
This led to the creation of Tastemade LATAM and Tastemade Japan, currently operated by our partners in the regions.
2018 — 2022
The future of television.
While the industry debated the future of TV, Tastemade was helping build it.
FAST First Strategy
Tastemade recognized Free Ad-Supported Television (FAST) as the modern equivalent of cable TV, and invested in original programming at scale producing hit shows like Broken Bread starring Roy Choi, All Up in My Grill with Dale Talde, and of course, Struggle Meals. Today, Tastemade's streaming channels are widely distributed, bringing fresher content and attracting new and younger audiences.
2023 — 2025
A new era.
Premium partnerships, sustained innovation, and a strategic partner.
-
2024
A landmark deal with Amazon.
A multi-year first-look deal. Our first production: Dish It Out with Tilly Ramsay, daughter of Gordon Ramsay.
Dish It Out with Tilly Ramsay. -
Late 2024
The Tastemade Cooking App.
We launched our Cooking App. Offering 13,000+ globally-inspired recipes, step-by-step cooking videos, personalized meal plans, and more.
Dinner, decided for you. 
Ready to shop in one tap. 
Personalized to your taste. 
Cook with confidence. 
Save what you love. -
Mar 2025
Joining Wonder.
Tastemade was acquired by Wonder, a company dedicated to making great food more accessible. Together, we are bridging the gap between watching and enjoying great food.
-
May 2025
Record-breaking growth.
Grill Week, our landmark streaming event featuring around the clock grilling shows became our most successful campaign ever and achieved the highest viewership in Tastemade history, proving that bold, seasonal programming still has the power to break through.
Grill Week 2025. -
Nov 2025
Bringing the world's best chefs and our community together at the LA Wine & Food Festival.
80+ chefs, 9,000+ attendees, 70+ partners over three days celebrating LA's dynamic culinary scene.
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LA Wine & Food Festival 2025. 
LA Wine & Food Festival 2025.
Today
Pull up a chair.
Today, Tastemade is home to an expansive roster of talent that spans the entire spectrum of the food space.
Our content seamlessly bridges the gap between established culinary icons like Gordon Ramsay, Jamie Oliver, and Andrew Zimmern, and the new generation of digital-native stars like Frankie Celenza, Ellen Marie Bennett, and Noah Galuten, creating a vibrant content ecosystem that resonates with anyone who loves food.
Whether you're seeking inspiration from our content on your phone or TV or using Tastemade Cooking to help get dinner on the table, there are now more ways than ever to pull up a chair to our table and enjoy Tastemade.
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